About Us
Created by a mum, for parents who want to give the best start to their babies
Welcome to 100 Foods Baby, where we understand the journey of weaning your little one onto solid foods can be both exciting and challenging. Founded by Charlotte, a mum of two, our mission is to make this transition as smooth and enjoyable as possible for both parents and babies.
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100 Foods Baby began in 2020 when Charlotte was weaning her son, Teddy, onto solid foods. She noticed a huge interest online for parents wanting to introduce 100 different foods to their baby before they turned one - but there wasn't anything on the market that made this process simple for parents. This led to the creation of our first product, the Journey to 100 Foods chart, which has helped tens of thousands of parents since launching on their baby led weaning journey.
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Since launching, the product range expanded as Charlotte could see gaps in the market from a parents perspective, of items which would make parenting simpler. The 100 Baby Milestones became another best seller, and is an easy guide for parents who want to keep track of their babies development
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Our founder's personal experience with her own children inspired her to create a resource that combines practicality, quality, and love. She believes that introducing a variety of healthy foods early on can lay the foundation for a lifetime of good eating habits. With this vision, 100 Foods Baby aims to empower parents to confidently nourish their little ones and celebrate each milestone along the way.
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Charlotte aims to keep growing 100 Foods Baby with an aim to help give parents the best start to their babies lives
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